Where the football stars get their cleats pimped


“Only the best for the athlete” – the key principle of our founder Adi Dassler. And still today, this is what is driving us at the adidas athlete services team. We work very closely with a great number of football players, and of course also athletes in other categories, to make sure we create the best possible products.

The feedback we get from the players when testing our products is directly implemented into the product creation process. Besides many other skills, a profound medical and anatomical knowledge is key for our work to be able to always help our world class footballers to perform at their best…why? Have a look at this video!

adidas Group14 April 2014